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The Benefits of Reading 'Common Stocks and Uncommon Profits'

The Benefits of Reading 'Common Stocks and Uncommon Profits'

July 07, 2023

Unleashing Investment Potential: The Benefits of Reading 'Common Stocks and Uncommon Profits'

In the world of finance and investment, knowledge is power. One way to acquire knowledge is by learning from the greats, those who have left their indelible marks on the investment landscape. In this context, Philip Fisher's classic, "Common Stocks and Uncommon Profits," presents a treasure trove of investing wisdom that remains relevant even today.

What Makes This Book Special?

Fisher's book delves deep into his investment philosophy, presenting a clear and detailed approach to picking stocks. It provides insight into the mind of one of Wall Street's most successful investors, making it a must-read for anyone interested in navigating the stock market successfully.

Key Themes and Topics

Fisher emphasizes the importance of qualitative analysis over purely numerical data. He introduces the concept of "scuttlebutt" - an investigation method involving speaking to a company's competitors, customers, and employees to get a holistic view of its operations.

The book also presents Fisher's famous "Fifteen Points to Look for in a Common Stock," a comprehensive checklist for evaluating potential investments. These points range from the company's sales organization to its research and development capabilities, giving readers a robust framework for assessing stocks.

Practical Advice and Real-World Examples

Throughout the book, Fisher provides practical advice on how to apply his principles to real-world investing scenarios. His methodology has proven effective over time, with Fisher himself demonstrating the efficacy of his approach through his successful investment career.

Benefits of Reading the Book

By reading "Common Stocks and Uncommon Profits," you can learn to evaluate companies on a long-term basis. Fisher's approach encourages disciplined investing, focusing on high-quality companies that can deliver consistent growth over time. This book can help you develop an investment strategy that is patient, thorough, and ultimately, successful.


Whether you're a seasoned investor or just starting your investment journey, Philip Fisher's "Common Stocks and Uncommon Profits" is a valuable resource. It offers timeless wisdom and practical advice that can help you make informed investment decisions. So why wait? Dive into Fisher's world and let his principles guide your investment strategies for a successful financial future.

Check out the book here

 Remember, as Philip Fisher famously said, "The stock market is filled with individuals who know the price of everything, but the value of nothing." Let's strive to understand the value, not just the price.

The views stated in this blog are not necessarily the opinion of Cetera Advisor Networks LLC.